Interesting note about the data we are getting in the new Google adwords keyword planner compared with that of the external keyword tool. I recently wrote this article about geo based searches in the keyword planner only to find a discrepancy between the keyword tool and the data in the keyword planner.
I have attached below the screenshot of the data in the planner:
Now I put the same search query in the old keyword tool and this is what I got:
Both are for searches in Australia for the same keyword. I checked the different match types in the Keyword tool and none of them match. The closest was the exact match of the keyword. I’ve checked all the other elements and setting options and I can’t see why there would be a variance.
I wonder if Google has changed the algorithm to determine the avg month volumes and whether the keyword planner is using the updated system compared to the older version utilised by the keyword tool. This leaves me to ask which one is the most accurate and what should we use for measurement.
I contacted Google about this and they simply told me to use the keyword planner as it was the most up-to-date tool. So it looks like the algo for search volume has changed for Adwords as well.
If someone has a more definitive answer about this then I’d love to know!
William Bakhos is an SEO and Adwords professional and has been implementing best practice online marketing initiatives since 2004. Along with consulting to National and International companies and digital teams, William is the founder of the Web Marketers Crew, a Sydney based optimisation and online strategy company.
WordPress SEO Tips
Wordpress is a great platform but out of the box there is a lot to be desired. Take note of these Wordpress optmisation tips to get the most out of your wordpress site.
Day of the Week Reports
Need to take your adwords optimisation that little bit further? Let is show you how to use Day of the Week reports to take your campaign to the next level and increase ROI.
Google’s Diversity Update 2012
Wondering why you places and organic listings have suddenly done the dance? Not happy? Could be the diversity update.. Click below to read more.
Lets give Dynamic Search ads a go they said. Lets give search remarketing a go they said. Lets combine them they probably said. Ok, lets start with Google’s definition of what “Dynamic Search Ads” actually are: Dynamic Search Ads target…
I shared a post recently about an Adwords reporting software that we are heavily involved in. Now this super cool tool supports Analytics reports, allowing agencies to build great custom reports with ease and automation. Just like the Adwords reporting you…