Google Adwords API RMF Changes for Enhanced Adwords

Posted on: February 20, 2013

Google is going all out with its roll out of Google Enhanced Adwords by immediately making it Required Minimum Functionality (RMF) for all those using Google’s Adwords API. Basically the RMF is the guidelines that API users must abide by in order to be eligible to use the API.

The RMF changes are required for both the creation functionality as well as the management functionality. Interestingly, the reporting function is yet to be subject to any enhanced adwords changes. A snapshot of the new requirements can be seen below:

Enhanced Adwords RMF

Please show me the ‘Disable Enhanced Campaign settings’ required functionality.. or the “opt out of enhanced adwords”.. that would be nice. Can’t see that happening though!

William Bakhos is an SEO and Adwords professional and has been implementing best practice online marketing initiatives since 2004. Along with consulting to National and International companies and digital teams, William is the founder of the Web Marketers Crew, a Sydney based optimisation and online strategy company.

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