Adwords Now Allowing Indefinite Ad Rotation as Default
Posted on: October 27, 2012
Spinning off from my last post is Google sneakily allowing ‘Indefinite’ ad rotation back onto its Adwords platform. Not sure why they didn’t push this aspect outside of their usual Tweet and among their run down on the official blog.
Considering the amount of uproar removing the even rotation setting previously when they limited it to 30/90 days or when they offered webmasters and campaign managers the ability to opt out of these settings.
As reported yesterday Google has made some amendments to its conversion optimized rotation settings when it comes to those using the campaign optimiser as well as the enhanced cpc setting.
Looking at the rotation options Google offers it is no surprise the change back to indefinite rotation wash kept a little under the radar. If you are not in the know, then you pretty much would never have noticed the changed! But now Google ‘grudgingly’ offers you the indefinite rotation feature as a default option. And when I say they offer this to you grudgingly, I really mean that.. check out their description here:
Talk about reading between the lines! I’m guessing there is something you want to tell us Google?!
William Bakhos is an SEO and Adwords professional and has been implementing best practice online marketing initiatives since 2004. Along with consulting to National and International companies and digital teams, William is the founder of the Web Marketers Crew, a Sydney based optimisation and online strategy company.
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